The importance of corporate strategy
Corporate strategy is a central concept in strategic management and describes a company's long-term plan for achieving its goals and securing sustainable competitive advantages. It encompasses the definition of the company's fundamental direction, the allocation of resources and the coordination of activities across different business areas. An effective corporate strategy is based on a thorough analysis of internal strengths and weaknesses as well as external opportunities and risks. It takes into account factors such as market trends, the competitive landscape, technological [...]
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