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Market analysis

5 strategies for effective sales planning for companies

Precise and strategic sales planning has become (or actually always has been) essential for companies. It forms the basis for well-founded decisions, helps with resource allocation and ensures that financial targets are achieved. But how do you implement effective sales planning? Here are five proven strategies that every organisation should consider: Data-based analyses: start with a thorough market and sales analysis. Utilise historical sales data and [...]

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10 common mistakes when choosing CAFM systems (and how to avoid them)

Choosing the right CAFM system can feel like choosing the perfect holiday - there are so many options that it's easy to lose track ("Honey, would you rather go to Bielefeld or the Maldives?"). While you're thinking about the latest CAFM solutions, you might be imagining how your facility management could run more efficiently and smoothly. But before you dive into the next adventure of digital building management, you should

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Real estate project development

Property project development is a multi-layered process that involves the systematic planning, development and realisation of property projects. This process involves several phases, including location analysis, market research, architectural planning, financing structuring and marketing strategy. As an integral part of the property sector, project development makes a significant contribution to the creation of new residential and commercial space. Successful property project development requires in-depth knowledge in various areas. This includes an in-depth understanding of the property market and knowledge of building regulations,

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Fix and flip properties: Successful renovation and sale

The property search is a complex process that requires careful planning and research. Firstly, investors should define their specific requirements in terms of location, size, facilities and property type. A thorough market analysis of the target region is essential in order to make informed decisions. Estate agents and online platforms can be valuable resources for property searches. When selecting a property, it is important to consider long-term perspectives. This includes assessing future developments in the neighbourhood, infrastructure projects and

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The most important tasks of a property manager

Letting properties is a central component of professional property management. An efficient letting strategy ensures a continuous cash flow and minimises vacancy periods. The core tasks include the creation of market-oriented exposés, target group-oriented marketing via various media channels and the organisation and implementation of viewing appointments. Careful credit checks on potential tenants and the drafting of legally compliant tenancy agreements are further essential steps in the letting process. Rental pricing is based on a sound market analysis, taking into account factors such as

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Effective customer relationship management: CRM for success

Customer relationship management (CRM) is a central component of corporate strategy. It involves the systematic collection, analysis and use of customer data to optimise business relationships. CRM systems enable companies to track and control customer interactions across various channels. This enables companies to create individualised offers and improve customer service. Effective CRM has been proven to increase customer satisfaction and loyalty. Studies show that satisfied customers are more likely to make repeat purchases and that

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Property valuation for commercial properties: Income value, factor and yield in the rental appraisal

Property valuation is a process in which the value of a property is determined. This value can be important for various purposes, such as buying or selling a property, lending or insurance. Commercial property valuation is the valuation of property used for commercial purposes, such as office buildings, retail space or industrial facilities. Commercial properties generally have a higher value than

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