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5 strategies for effective sales planning for companies

Precise and strategic sales planning has become (or actually always has been) essential for companies. It forms the basis for well-founded decisions, helps with resource allocation and ensures that financial targets are achieved. But how do you implement effective sales planning? Here are five proven strategies that every organisation should consider: Data-based analyses: start with a thorough market and sales analysis. Utilise historical sales data and [...]

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Sales optimisation: Successful strategies for more sales

Sales optimisation is a key aspect of a company's success. It enables companies to increase their sales, improve their market position and increase their competitiveness. An efficient sales strategy aims to market products and services specifically to the relevant target group and thereby achieve sales targets. Optimised sales can also strengthen customer loyalty and build lasting business relationships. By introducing efficient sales processes, companies can reduce their operating costs and

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What is ERP software?

ERP (Enterprise Resource Planning) software is a comprehensive management system for companies that integrates various business processes into a standardised platform. This software enables the efficient planning, control and management of company resources in areas such as finance, human resources, warehousing, production and sales. Core functions of ERP systems include Centralised data management Process automation Real-time reporting Improved collaboration between departments Optimised resource utilisation The implementation of ERP software requires careful planning and can have a significant impact on company operations. Companies must

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Effective customer relationship management: CRM for success

Customer relationship management (CRM) is a central component of corporate strategy. It involves the systematic collection, analysis and use of customer data to optimise business relationships. CRM systems enable companies to track and control customer interactions across various channels. This enables companies to create individualised offers and improve customer service. Effective CRM has been proven to increase customer satisfaction and loyalty. Studies show that satisfied customers are more likely to make repeat purchases and that

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Improve your customer relationships with SAP CRM

Customer relationships are a key factor in a company's success. A well-maintained customer relationship has been proven to lead to higher customer satisfaction, greater customer loyalty and increased sales. By building long-term relationships, companies can gain the trust of customers and encourage repeat purchases. Positive customer relationships also favour referrals, which helps to attract new customers. Implementing effective strategies to manage and maintain customer relationships is therefore essential for companies. A proven tool for improving customer relationships is the

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Income statement: the most important key figures

The profit and loss account (P&L) is an important tool for assessing the financial performance of a company. It provides information about a company's income, expenses and profit or loss for a given period. Knowing and understanding the P&L is critical for business owners to evaluate the financial health of their company and make informed business decisions. Key Takeaways A profit and loss statement shows financial performance

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Fibre optic expansion in Germany: How fast internet is shaping Germany's future

In today's digital society, fast internet is playing an increasingly important role. It is not only important for private use, but also for the economy and society as a whole. Germany has made great strides in broadband expansion in recent years, but there are still many regions that do not have an adequate internet connection. The expansion of fibre optics is therefore of great importance in order to improve the digital infrastructure in Germany.

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