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Company growth

Why experts advise against Bitcoin as a business investment

In the current economic climate, companies are faced with the challenge of developing innovative financial strategies in order to remain competitive. One such strategy is the integration of Bitcoin as an alternative form of investment. However, despite the hype surrounding cryptocurrencies, there are experts who advise against Bitcoin investments for companies. There are many reasons for this, ranging from volatile market movements to tax uncertainties. According to a survey in 2023, 57% of financial experts stated that [...]

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What is a SWOT analysis?

SWOT analysis is an effective tool that helps both individuals and organisations assess their strategic position by identifying strengths, weaknesses, opportunities and threats. This article highlights the benefits of conducting a SWOT analysis and provides a systematic process to effectively implement this analysis. It includes real-world case studies that illustrate the application of SWOT analysis, as well as recommendations for maximising the results of your analysis. Regardless of whether you are in a

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The importance of corporate strategy

Corporate strategy is a central concept in strategic management and describes a company's long-term plan for achieving its goals and securing sustainable competitive advantages. It encompasses the definition of the company's fundamental direction, the allocation of resources and the coordination of activities across different business areas. An effective corporate strategy is based on a thorough analysis of internal strengths and weaknesses as well as external opportunities and risks. It takes into account factors such as market trends, the competitive landscape, technological

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