Communication

Customer loyalty: How companies build long-term customer relationships

Customer loyalty: How companies build long-term customer relationships

Customer loyalty is a key factor for the long-term success of companies. Studies show that acquiring new customers is on average five to seven times more expensive than retaining existing customers. It therefore makes economic sense for companies to prioritise customer loyalty as a strategic goal. Loyal customers generate stable and predictable sales. They buy more frequently, spend more per transaction and are less price-sensitive. According to a study by Bain & Company, a [...]

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Efficiently manage commercial property

Efficiently manage commercial property

The efficient management of commercial properties is a key factor for the sustainable success of property investments. Professional commercial property management ensures the optimal use of the property, maximises rental income and minimises operating costs. It also makes a significant contribution to maintaining and increasing the value of the property in the long term. In a highly competitive market environment, this is of particular importance for investors and owners seeking to optimise their returns. The range of tasks involved in efficient commercial property management covers various areas:

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3. State-of-the-art CAD model of a building with digital infrastructure and smart technologies.

The importance of corporate strategy

Corporate strategy is a central concept in strategic management and describes a company's long-term plan for achieving its goals and securing sustainable competitive advantages. It encompasses the definition of the company's fundamental direction, the allocation of resources and the coordination of activities across different business areas. An effective corporate strategy is based on a thorough analysis of internal strengths and weaknesses as well as external opportunities and risks. It takes into account factors such as market trends, the competitive landscape, technological

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Futuristic city view with modern buildings and skyscrapers, ideal for CAFM software and facility management topics.

Legacy software: upgrade or replace?

Legacy systems play a central role in the modern corporate landscape and form the foundation for numerous business processes. These systems, which have often been in use for decades, have established themselves as reliable and robust platforms. They house critical company data and processes that are essential for smooth business operations. Many organisations rely on legacy software to run their day-to-day operations and achieve strategic goals. Because of their importance in areas such as ERP,

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Efficient project organisation: tips and tricks

Efficient project organisation: tips and tricks

Efficient project organisation is a key success factor for projects. It optimises the use of resources, ensures that schedules are adhered to and safeguards the quality of work. A structured project organisation defines clear responsibilities and expectations for everyone involved. It also minimises risks and contributes to cost control. An effective project organisation enables the targeted pursuit of project goals and ensures that the results meet the requirements of the stakeholders. Precisely defined goals are essential for an efficient project organisation.

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Effective customer relationship management: CRM for success

Effective customer relationship management: CRM for success

Customer relationship management (CRM) is a central component of corporate strategy. It involves the systematic collection, analysis and use of customer data to optimise business relationships. CRM systems enable companies to track and control customer interactions across various channels. This enables companies to create individualised offers and improve customer service. Effective CRM has been proven to increase customer satisfaction and loyalty. Studies show that satisfied customers are more likely to make repeat purchases and that

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Rolling forecast: What is it?

Rolling forecast: What is it?

Rolling forecast methods are an advanced tool for forecasting sales and expenditure in companies. This method is based on the continuous updating of data, in contrast to static forecasting models. The use of rolling forecasts enables more accurate forecasting in dynamic business environments and promotes the adaptability of companies to changing market conditions. The implementation of rolling forecast methods offers companies increased flexibility in planning and faster responsiveness to changes. Through the regular

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Effective corporate governance: an overview

Effective corporate governance: an overview

The importance of effective corporate management is a key factor in the success of organisations. A well-managed organisation can achieve its goals efficiently, increase employee motivation and ensure long-term success. Effective leadership involves the ability to define clear goals, develop strategic plans and optimise the use of company resources. In addition, creating a positive working environment is essential to encourage employees to perform at their best. Effective leadership plays a key role in the sustainability of a company.

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Microsoft Outlook vs Open Source Mail

Microsoft Outlook vs Open Source Mail

Are you struggling to decide which email client is right for your needs? We will analyse the features, pros and cons of Microsoft Outlook and Open Source Mail. Factors such as cost, user interface, customisation, security and integration with other applications will be compared. What is Microsoft Outlook? Microsoft Outlook is a powerful email client that is integrated into the Microsoft Office suite. It offers a diverse range of features that have been carefully designed to

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Jenkins and DevOps tools for continuous integration

Jenkins and DevOps tools for continuous integration

Software development has undergone a significant transformation in recent years, with the implementation of DevOps methods playing a key role in this development. DevOps is a concept that promotes cooperation between development and IT operations teams with the aim of accelerating software delivery and optimising quality. A central element of DevOps is continuous integration, which ensures the regular integration of code changes into a shared repository. Jenkins, a widely

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Effective project management: tips and tricks

Effective project management: tips and tricks

Effective project management is a key factor in the success of a project. It optimises the use of resources, ensures that schedules are adhered to and controls costs. Without structured control, there is a risk of delays, budget overruns and dissatisfaction among project participants. Efficient project management focusses on project goals and milestones, enables early risk identification and management and promotes smooth project completion. Effective project management requires clear structures, transparent communication and suitable tools and methods. It is

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Efficiency through organisation: the Clean Desk Policy (CDP)

Efficiency through organisation: the Clean Desk Policy (CDP)

The Clean Desk Policy (CDP) is an organisational policy implemented in companies and institutions to ensure the security of confidential information and promote an efficient working environment. This policy stipulates that employees must leave their desks tidy and free of sensitive materials at the end of each working day. The main objectives of the CDP include: Protecting confidential data: By putting away sensitive documents and locking computers

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Mergers and acquisitions: Opportunity or risk?

Mergers and acquisitions: Opportunity or risk?

Mergers and acquisitions are important corporate strategies for increasing growth and market positioning. In a merger, two companies combine to form a new company, while in a takeover, one company acquires another. These transactions can take the form of share purchases, asset acquisitions or contractual agreements. They take place across all industries and affect companies, employees, customers and suppliers. As part of long-term growth strategies, mergers and acquisitions are aimed at synergy effects, cost reductions, market expansion and strengthening competition. They enable the acquisition of new

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Data minimisation according to GDPR: the TOP 5 mistakes

Data minimisation according to GDPR: the TOP 5 mistakes

Data minimisation is a fundamental principle of the General Data Protection Regulation (GDPR), which is enshrined in Article 5(1)(c). This principle states that personal data must be limited to what is necessary for the purpose of processing. Companies and organisations are obliged to collect and process only the data that is essential for the specific purpose. The principle of data minimisation serves several purposes: Protection of privacy: By limiting the data collected

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What you need to know about semiconductors

What you need to know about semiconductors

Semiconductors are a class of materials with special electrical properties that lie between those of conductors and insulators. They enable precise control of the electrical current and are therefore essential for modern electronic applications. The most important semiconductor materials are silicon and germanium, which belong to the fourth main group of the periodic table. The electrical conductivity of semiconductors can be influenced by doping, i.e. the targeted introduction of foreign atoms. This results in n-doped (excess electrons) or p-doped (lack of electrons) semiconductors.

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Building planning and modelling, BIM, smart buildings, facility management, CAFM software.

Relevant technologies and applications of BIM: an overview

Building Information Modelling (BIM) is an innovative method for the digital representation and management of construction projects. It is a three-dimensional, data-rich model that captures all relevant information about a building or infrastructure throughout its entire life cycle. BIM integrates geometric, technical, functional and economic data in a single digital model. The use of BIM enables improved collaboration between all project stakeholders, including architects, engineers, contractors and facility managers. Through

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CPIP: What is it about intelligent buildings?

CPIP: What is it about intelligent buildings?

Intelligent buildings, also known as smart buildings, are modern structures that integrate advanced technologies to achieve energy efficiency, safety, comfort and operating cost optimisation. These buildings use a network of sensors, actuators and control systems to collect, analyse and respond to data. The main objective is to create an efficient and sustainable building environment that optimally meets the needs of users. The functionalities of intelligent buildings include Automatic adjustment of lighting and indoor climate Monitoring and

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